#AppKaraBusKara: Insights from the campaign for a bus app

In the city of Pune, it became evident that the lack of essential commuter information, particularly regarding bus routes, significantly contributes to Punekars' reliance on private vehicles. To gain deeper insights into this issue, we initiated the Bus Pravasi Series, engaging with commuters across Pune to collect their stories. Additionally, we met up with PMPML officials to advocate for a user-friendly bus app and understand the reasons behind the delay in its launch. "#AppKaraBusKara: Pune campaign calls for bus app to make commute easy!"

Three steps of our campaign:

    1. Gathering Commuter Perspectives: We started with the Bus Pravasi Series to gather valuable insights into the challenges faced by bus users from diverse demography. This data served as the foundation for our campaign strategy, highlighting the critical need for improved commuter information.
    2. On ground demands: To comprehensively grasp the challenges faced by the broader commuter community, we established booths in six strategic locations across Pune. These locations were carefully selected based on the diverse frequencies of bus services, ensuring that the varying needs of commuters were captured effectively.
    3. Engagement with PMPML: We engaged in several  discussions with PMPML officials to  emphasize the necessity of a swift launch of a bus app, reflecting the concerns and needs of commuters.

Click here to access and read our report to know more about it in detail.


Media coverage

Pune: PMPML App Undergoing 'Final Testing', Says Joint MD Nitin Narvekar - The Free Press Journal

As PMPML misses app launch deadlines, Pune NGO launches AppKaraBusKara campaign - Indian Express

Pune NGO to begin App Kara Bus Kara campaign to ease bus travel of commuters - Pune Pulse

Pune NGO launches #AppKaraBusKara campaign to revolutionize bus travel experience - Pune.News

Pune: App Ready For Launch, Assures PMPML CMD Sanjay Kolte Amid Resident Concerns - The Free Press Journal